28

2018

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05

Thermostat industry status and future development direction

In recent years, the growth of thermostats has been gratifying. Some original production companies have gradually expanded their production lines, and other refrigeration-related companies have begun to enter the thermostat market. According to statistics, China's Yangtze River Delta, Pearl River Delta, Northeast three provinces, as well as inland provinces have thermostat production enterprises. "There are so many, but to lead the development of the industry, we still need big brands and enterprises." Sun Xiaohua, general manager of Changzhou Dongqi, said. Thermostat small and medium-sized enterprises get together, fierce competition, overdraft market. Coupled with the rise in domestic labor costs, the rise in raw material prices, and the multi-faceted effects, the bitter fruit planted is that some products with weak competitiveness have almost entered the pure cost competition level.


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In recent years, the growth of thermostats has been gratifying. Some original production companies have gradually expanded their production lines, and other refrigeration-related companies have begun to enter the thermostat market. According to statistics, China's Yangtze River Delta, Pearl River Delta, Northeast three provinces, as well as inland provinces have thermostat production enterprises. "There are so many, but to lead the development of the industry, we still need big brands and enterprises." Sun Xiaohua, general manager of Changzhou Dongqi, said.
 
Thermostat small and medium-sized enterprises get together, fierce competition, overdraft market. Coupled with the rise in domestic labor costs, the rise in raw material prices, and the multi-faceted effects, the bitter fruit planted is that some of the less competitive products have almost entered the stage of pure cost competition. "With the continuous influx of new thermostat companies, companies are under the pressure of rising costs and increasingly meager product profits." Huangshi Xianda Zhang Songbo said that up to now, the thermostat market has not yet achieved unification and standardization. In the face of competitive pressure, many domestic thermostats have fought a price war and have not focused on product quality and after-sales service, leading to a vicious circle.
 
1, the enterprise increases some products into the pure profit stage.
 
Many companies are not satisfied with the current profit margins. The reporter learned that the supply prices of different brands and the same type of thermostats are not the same, sometimes even several times different. Hongwei Electronics general manager Zheng Fayuan said: "A few years ago, the thermostat has 20% profit points, these years, only 6, 7 points. Private enterprises like us, dare not invest too much in technology development and other aspects, the risk is big, afraid of difficult returns. Industry competition to the end, the more difficult it is for enterprises to do, there is no good policy and environment, it is difficult to make a difference in innovation."
 
As a result, some manufacturers in order to lower the cost, and even replace the electronic thermostat with a mechanical thermostat, the thermostat manufacturers put forward rapid strain market requirements. Chen Rongjin, deputy general manager of Jiangsu Jingchuang Electric Co."
 
2, large and small enterprises polarization serious
 
Under the combination of the internal driving force of enterprise development and the external driving force of competition, the polarization of the thermostat industry appears. Some companies that rely on imitation and plagiarism to survive for a short time, because their products generally have problems such as low automation, insufficient energy efficiency, and serious homogeneity, coupled with low-price competition, cost factors, etc., profits are swallowed up, and companies enter "Dangerous period". Other newly established enterprises, or enterprises with slow pace of development, have entered a bottleneck period, and it is difficult to have revolutionary products.
 
In this regard, Chen Rongjin, deputy general manager of Jiangsu Jingchuang Electric Co., Ltd., gave advice: "Domestic manufacturers should not only focus on the initial cost in project construction, but also consider the comprehensive cost including use cost and energy consumption cost. Pay attention to safety, quality, etc., service, and enhance the brand in an all-round way."
 
Compared with small and medium-sized enterprises, or new enterprises entering the market, some leading enterprises have obvious advantages in the middle and high-end market. At the same time, they have more energy and ability to complete technological innovation and expand into many fields. Industry insiders predict that the stronger the stronger and the weaker being eliminated will be more intense in the next 10 years.
 
Product innovation: the only way to high value-added
 
Products are the foundation of enterprises. In the interview, many people pointed out that there is a significant gap between domestic enterprises in the application of products such as central centralized control and large-scale cold chain. At the same time, industry leaders Jiangsu Jingchuang, Huangshi Xianda, Suzhou Xinya, etc. are becoming more and more influential in the high-end field. According to the person in charge, this is due to the development of high value-added products under the technological innovation of enterprises.
 
1, the Internet of Things system, remote monitoring, etc. will play the leading role
 
"Jingchuang has never relaxed about technological innovation and product innovation. Jingchuang is a national high-tech enterprise, Jiangsu refrigeration and HVAC energy-saving control engineering technology research center, Jiangsu postdoctoral innovation practice base, and China's" temperature controller measurement verification regulations "and" perishable food cold chain temperature measurement "standard drafting unit. It has successively undertaken more than 10 national and provincial science and technology projects, 3 national torch programs, and more than 40 patents, including 6 invention patents. Products won the Xuzhou City Quality Award, was named the most popular brand in the market. At present, Jingchuang Company has passed the four system certifications of ISO9001-2008, ISO14001-2004, GB/T28001-2001 and TS16949, and its export products have passed CE and UL certifications." Chen Rongjin, deputy general manager of Jiangsu Jingchuang Electric Co., Ltd., pointed out.
 
In product development, Jingchuang is also fruitful. There are cold chain monitoring (Internet of Things) system, cold chain temperature and humidity controller, temperature and humidity recorder, cold storage electrical control box, temperature and humidity environment measuring instrument, air energy heat pump controller, vehicle air conditioning controller, etc., which are applied to different fields and places. It mainly solves the operation needs based on the cold chain, realizes accurate monitoring of the temperature and humidity of each link of the cold chain, and alarms for abnormal temperature. Temperature control of refrigeration systems such as various kitchen cabinets, beverage cabinets, display cabinets, medical cabinets, freezing and refrigerating cabinets, etc. As of 2013, the products are sold to more than 60 countries, and the market share ranks first in the industry. This year, we have further expanded our overseas market share and continued to grow our market share. Our products and solutions have served thousands of customers around the world. We have formed strategic partnerships with many leading customers in developed markets and emerging markets.
 
Suzhou Xinya is leading the way through remote monitoring technology. "In terms of service, our response speed is fast, which reflects that the service is around us; at the same time, we can develop in time, tailor-made, and integrate product functions, which helps to reduce the overall cost of products and ultimately enhance the value of customers' products." Wen Jianzhong, chairman of the board, said that remote monitoring is to train the Internet and equipment into the Internet of Things through communication modules and controllers, and can be used for centralized monitoring without the need for a network. Its characteristic is to provide equipment operation control, early warning, alarm, recording and other functions. Through the Internet, real-time monitoring and real-time control of equipment can be carried out, and there is no need to work in multiple construction sites. Regularly record running and operating parameters to provide data basis for maintenance and performance analysis, so that any problems can be proved. Send equipment failure information in time through mobile phones and web pages, which greatly reduces labor operation and maintenance costs, and reduces losses and compensation. There is no need to install additional software, only a computer or mobile phone that can access the Internet can enjoy the convenience of remote monitoring.
 
"The problems faced by Chinese companies mentioned earlier are also the problems we have to face. In terms of product improvement, we are no longer satisfied with the thermostats that only have ordinary functions, and we must also develop in the direction of intelligence. For example, at present, we are developing a thermostat that can be monitored in real time through network platform and SMS. It can automatically connect to the network and support reconnection after disconnection. This is a kind of intelligent thermostat, which belongs to the leading level at home and abroad. Once it is successfully developed and put into production, the prospect is still very optimistic." Huangshi Xianda Zhang Songbo said that at present, the company has stepped up its efforts in staff training, which is held regularly every week. Only when employees understand the products can they better produce products and train a group of technicians.
 
2. Appearance requirements, personalization, energy saving, safety, etc. cannot be less
 
In the interview, many companies have given similar answers to the future development concept of the thermostat.
 
Wen Jianzhong, chairman of Suzhou Xinya, pointed out that the company's future products still focus on safety, reliability, energy saving and environmental protection. Shenyang Yikong starts from technological innovation, establishes the characteristics of its own brand, meets the personalized design, and is tailored for customers.
 
Changzhou Dongqi has won a reputation among small and medium-sized customers with its advantages of convenient operation and complete supporting facilities. In the second half of the year, it will vigorously promote thermostats, enhance product hardware and technical strength, and strengthen the influence of Dongqi thermostats in the industry.
 
Guangdong Library General Principles win with wide panel design, touch technology and intelligent application. General Manager Guo Zihua believes that the appearance of products has a lot of room for development, and technology will develop from the current automation to intelligence. The future thermostat to more beautiful, touch operation, intelligent direction.
 
In addition, some newly established small companies have also made breakthroughs in research and development. For example, the peak-valley temperature control meter of Jinbei Refrigeration Firm in Weihai Economic Development Zone can adjust the power consumption according to the peak and trough of cold storage, and the operating cost is 30%-50% more energy-saving than the traditional one.
 
From this, we can also see that the thermostat will develop in the direction of safety, energy saving, environmental protection, personalization, and controllable appearance.
 
Source "refrigeration business"